Dr. N. Rajesh Kumar, Bpharma, MBA (Pharma.) Ph.D. (Pharma. Marketing)
Assistant Professor , Department of Pharmaceutical Management
Research Interest
- 9+ years of Teaching & Research experience in the field of Pharmaceutical Management.
- Founding member of MBA (Pharmaceutical) Management course at NIPER Hyderabad & NIPER Ahmedabad.
- Expertise in Qualitative and Quantitative research of the Pharmaceutical and healthcare industry.
- Rajesh has extensive market research experience across diverse therapy areas like Diabetology, Cardiology, Malnutrition, Sickle cell anemia
- Rajesh has participated in many seminars and conferences in India and has more than 20 publications.
- He has worked on various disease consulting projects with Indian, multinational companies and government organizations etc.
Experience
- November 2020 -Present
Assistant Professor
NIPER Ahmedabad, Gujarat, India
- April 2013- January 2020
Assistant Professor
NIPER Hyderabad
- September 2012 - March 2013
Academic Assistant
School of Management studies, JNTUH University
- February 2011- August 2012
Business Development Executive
Wolters Kluwer Health, Mumbai
Honours
- Indian council of social science research-National Research council of Thailand travel Grant -2019.
Publications
- Kapil Mehtre, G Kavya Reddy, N Manaswini Reddy, Rohan Rajput,
Nadiminti Rajesh Kumar. (2021). A Study on Factors Influencing Social Media Advertisements with Reference to Cosmetics Industry, Journal of Marketing Vistas, 11(01),20-35. - Nadiminti Rajesh Kumar, Dr Satish Warpade “Analysis of the Immunodiagnostic and Molecular diagnostic market in India” International Journal of Commerce and Management Studies (IJCAMS) Volume 5, Issue 3 ISSN 2456-3684.
- Nadiminti Rajesh Kumar, Dr Sajid Alvi “Marketing/Promotional Indiatives by Pharmaceutical prespective” Global Journals, USA, Volume 20 Issue 7, ISSN: 2249-4618.
- Nadiminti Rajesh Kumar, Dr Sajid Alvi “Portfolio benchmarking of the top 10 generic companies in US Vis-à-vis Sun Pharma” Ajanta journal Volume-8, Issue-1, Jan-Mar 2018, ISSN 2277-5730, IF-5.5.
- Nadiminti Rajesh Kumar, Dr Sajid Alvi, Niha Farheen, C Mounica “Market research on Insomania and its management” Volume-8, Issue-1, Jan-Mar 2018, ISSN 2277-5730, IF-5.5.
- Nadiminti Rajesh Kumar, “A Research study on the preference of self-medication over prescription drugs in Paripex – Indian journal of research Volume-7, Issue-6, June-2018, ISSN – 2250-1991, IF : 6.761.
- Nadiminti Rajesh Kumar, Bhanu Birla “Preservative free eye drops – A current trend in Ophthalmic Market” in Paripex – Indian journal of research in Volume-7, Issue-6, June-2018, ISSN – 2250-1991, IF : 6.761.
- Nadiminti Rajesh Kumar, Lakshmi Ananth, Bharat Senapathy “Impact of BRICS agreement over economy of Brazil, Russia, India, China & South Africa” in XIBA business Review in Vol-3, Issue 1&2, ISSN 2349-6576 year Oct 2017.
- Nadiminti Rajesh Kumar, Sujendra Swami “Consumer behaviour on self-medication drugs with reference to cold & cough” in Current trend in Pharmaceutical sciences in Vol -, Issue – 2-3, Year 2015.
- Nadiminti Rajesh Kumar, “Optimisation of supply chain network modeling and performance measurement in flow of production” in journal of supply chain management systems in vol3, issue 4 October 2014.
- Nadiminti Rajesh Kumar, , Surabhi Joshi “uncertainties in pharmaceutical distribution channel with reference to availability of new product” in Vol 30, Iss 8, august 2014.
- Nadiminti Rajesh Kumar, & Sujendra Swami “B-School Quality Parameters in Andhra Pradesh” “Intercontinental journal of Marketing Research Review” Vol 1, Iss 4, June2013.